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Commitment to the mission:
Everyone in Rencent keeps the mission deep in their mind and makes three "lifelong" efforts - to maintain the balance between work and life through lifelong learning, sports, and love.

Foresight improving:
Preventative plans would be helpful in the future, therefore, Rencent always develops strategies for various development stages and supporting sub-strategies.

Structure optimization:
As a people-oriented company, Rencent believes that "only common goal will creates real teamwork" and develops formal systems and procedures for establishing a complete and efficient organizational structure.

Actively respond to policies and follow the market. Accurately understand the trend and characteristics of the new normal market economy, make the best of Rencent's competitive advantages, proactively follow policies and seize the sequent opportunities, pursue beneficial complementarity of business sectors, and continuously optimize the investment structure.

Sincerity is a requisite for the success of any enterprise in the long run. Rencent takes sincerity as its core value in both internal management and business operation to create value for its customers and meanwhile benefiting its employees. It pursues the trust by virtue of honesty, and makes the daily operation considerate.
The confidence and motivation of an enterprise is a reliable indicator for the economic prospect of a society. Rencent, throughout its history of 20 years, sticks to its principle to keep its concentration, and implements its operation idea of "focusing all the resources on the key tasks" to firmly maximize its capacities in its three major business sectors.

Rencent holds an inclusive attitude in personnel management. It follows the idea of "ability-oriented and morality required", developing a whole set of personnel system regarding talent exploration, protection development, appointment, reservation, and promotion.
Pay attention to talent development. As for its 4 major orientations-potential development, collaboration, value respect and fair competition, the company develops specific management system for various groups according to the overall strategy of the group- it continuously improves the consistency among posts, teams and organizations, and provides timely and adequate chances of training for the development and promotion of employees to keep their passion and energy.

Only a proficient and lawful company could realize healthy development. That means, the Group shall comply with national industrial policies in its development, implement comprehensive risk control measures, find innovative modes for investments and standardize its business operation to minimize the risks.

Financial globalization, new normal financial situation and the new era of finance brought by economic globalization, new normal economic situation and the new era of economy indicate that, with the new development philosophy of innovative, cooperative, green, open and sharing, financial risk management becomes a problem requiring more attention. That is, relevant decisions shall be made based on careful analysis, and post-investment management shall also be improved to assure the transparency, compliance, and orderly development throughout the process.

Create the chance of cooperation based on trust and realize the value of all parties with responsibility: Rencent provides a platform that benefits its customers, shareholders, employees, partners and all other sectors of the society:
For the customers, it works intently to provide returns for the value they invest;
For the shareholders, it creates profits and shares the accomplishment of stable development with them;
For the employees, it pursues a mutual beneficial relationship and their gradual development;
For the partners, it observes its principles and cooperates with them for a win-win situation;
For the society, it actively shoulders all responsibilities and contributes to the harmonious development.

Honest, lawful, practical and reliable.
People-oriented, mutual trust, efficient, premium, creating and enjoying value creation.

The company keeps an inclusive attitude towards diversity, enjoys to share with others and treats others with sincerity.
It pursues synergy and win-win situation based on its collaboration, sense of responsibility and transparency.

Passionate in working, enjoy to share, devoted and always energetic.
Diligent, flexible, continuous improving and pursuing excellence.

Practical, industrious, committed to the original intention and its missions.
Team spirit, prudent, sensitive to changes, and able to follow the trend.

Rencent adheres to its spirit of "self-challenging for pursuing excellence" to establish a positive internal operating mechanism and contribute to form a healthy environment, which could support the pursuit of its long-term goal- sustainable development and bolster its continuous growth.

Happiness and success will not come naturally, the same applies to companies. As Helen Keller says: "Although the world is full of suffering, it is also full of the overcoming of it." One is always the deadly enemy of himself, and self-challenging is another expression of continuous self-improvement. Our employees create their own future and that of Rencent with their self-challenging for over 20 years. Their courage against challenges stimulates their potential in creating a sound future, and shows the spirit of insistence of Rencent.

As Rencent believes: excellence is not a standard, but a state. Good is not enough, it refers to the best. Excellence, for Rencent, is the state of making the best of its advantages, capabilities, and resources. It means following the trend, focusing on brand building and cultivating the brand influence.